We’re thrilled to announce that OVO Vodka is expanding into the Washington DC and Maryland markets, in partnership with WC Beverage. This marks an exciting chapter not only for our brand, but for what we believe will be a vibrant new presence in the DMV region’s premium spirits scene.
Why the DMV?
The Washington DC / Maryland region is a dynamic and diverse market with a discerning consumer base. From upscale bars and cocktail lounges in the city to refined restaurants and craft-driven venues across Maryland, we see a tremendous opportunity for a vodka brand that stands for quality, craft, and authenticity.
By partnering with WC Beverage, a local distributor deeply embedded in the region, we’re positioning OVO Vodka for strong growth and presence across channels, from cocktail bars to premium retail.
What This Means for OVO Vodka
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Expanded availability: OVO Vodka will now be available in key on- and off-premise venues in DC and Maryland, giving more cocktail lovers access to our premium spirit.
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Premium positioning: We’ll continue to emphasize the quality, heritage and craft that define OVO, and this expansion allows us to tell that story to a new audience with fresh marketing, tastings, and branded events.
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Local activation: With WC Beverage’s support, we’re planning launch events, bar take-overs, and partner promotions throughout the region—expect to see OVO Vodka on hero cocktail lists, at influencer events, and featured in premium retail sets.
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Stronger footprint: This move strengthens our brand’s coast-to-coast presence and reinforces our strategy of partnering with best-in-class regional distributors who understand the local market nuance.
The Launch Plan at a Glance
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Roll-out in Target Channels: We’ll prioritize high-profile cocktail bars, premium liquor stores, hotel bars and upscale restaurants in Washington DC and Maryland.
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Sampling & Education: Training sessions for bartenders and retail sales teams will equip them with the OVO story and how to serve it best (neat, on the rocks, or in bespoke cocktails).
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Signature Cocktail Activation: To celebrate the launch, we’ll introduce an “OVO Vodka Signature” cocktail (or series) tailored to the region—perfect for social shareability, local nightlife, and Instagram-friendly bars.
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Retail & Display: In key off-premise locations, together with WC Beverage we’ll implement premium POS, shelf-talkers and display units to spotlight the brand.
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Tracking & Feedback: We’ll monitor launch performance via the distributor’s reporting and customer feedback, making any necessary adjustments to optimize growth and brand presence.
Why This Is a Big Win
Entering the DC & Maryland markets with a strong partner like WC Beverage delivers multiple advantages: it speeds up our go-to-market, ensures better regional support, and positions OVO Vodka among the premium choices in a competitive landscape. For consumers, it means easier access, more ways to experience the brand, and a chance to see how OVO elevates the vodka category through craft, taste and brand story.
What to Expect from Us & WC Beverage
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A series of launch events in DC and Maryland during the next quarter.
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Bar and on-premise partnerships where OVO Vodka is featured as the spirit of choice in signature or seasonal cocktails.
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Retail promotions and co-branded displays in select liquor stores across the region.
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Digital and social content tailored to the region, highlighting DC and Maryland venues, local influencers, and branded storytelling.
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Ongoing education and support for WC Beverage’s sales teams to ensure OVO Vodka gets the best exposure.
We couldn’t be more excited about this next step. For everyone involved, from our team at OVO Vodka, to WC Beverage, to the bartenders, retailers and spirits-enthusiasts in the DC/MD market, this expansion offers fresh opportunities. We’re ready to bring OVO Vodka’s premium craft to the Nation’s Capital and beyond.
Here’s to new markets, new relationships, and raising a glass to what’s next.
